Each lead sold once, to one accountable buyer — carrying proof it was consented and is in-licence. Below: the deck, and the ten documents behind it.
The canonical truth — four atoms, seven revenue layers, the clearing-saga keystone. GEPA-hardened. Everything else orbits this.
→Working-backwards press release plus the hard-question FAQ. Effectively the deck's script — why members-only, why sold-once, how it's legal.
→Fourteen real businesses. Closest template: Zillow Flex. The cautionary tale: LeadPoint died on the licence, not the mechanism.
→Tier-A lead ≈ A$1,200, take-rate 12–22%, seat A$25k + A$6k/yr, Lean/Base/Bull A$274k/A$2.85M/A$20M. Oracle-verified — 23 of 23 tie out.
→The hardest atom as buildable Convex — per-slot OCC, outbox + action + reconcile, the disclosed-failed taint, a test plan. Ready to spike today.
→The real Phase-0 gate — counsel sign-off, not Cotality. Notice copy, APP 6.1(a) basis, the ConsentGrant model, an 8-item counsel checklist.
→Nine ways it dies, and the killer finding: the moat is the murder weapon — the flywheel drifts to provable redlining without a fairness term.
→Verifiable downstream control as the lever to move the redistribution licence RED→AMBER — and the honest bound: owner-marketing is un-buyable.
→From an exciting idea on Monday to a build-ready thesis — priced, proven, cleared.